Published pricing
The numbers are on this page. You won't be asked to book a call to find out what it costs.
Published pricing · no call required
A managed asset is a device we monitor or manage: a workstation, server, network device, or mobile device. Client-portal users, read-only staff, dispatchers and billing staff are free.
One price. No minimum term, no setup fee, and the same rate at every size. No volume bands, no tiers, no negotiation. All prices are in US dollars. 1,500 assets is $9,000 a month, and you can work that out without calling anyone.
Add up the per-asset cost of what you run today. Most MSPs have not, because it arrives on four invoices.
| Typical stack | Per asset / month |
|---|---|
| RMM | $2 – $4 |
| PSA | $2 – $4 |
| Documentation & vault | $1 – $2 |
| Backup monitoring | $0.50 – $1 |
| SIEM / log retention | $2 – $4 |
| Before add-ons | $7.50 – $15 |
Dream-Genie is $6, and that is the whole platform.
Not a lower-tier alternative to one of the rows above. Every row, plus quoting, procurement, compliance, projects and the client relationship — from one data model, which is why the reconciliation works at all.
Ranges are what MSPs report paying at typical volumes. Your figures will differ — the point is to add yours up before comparing, because most of the cost of a fragmented stack is invisible until you do.
The five rows above are the ones every MSP recognises. They are not the whole stack, and a bundle at $4 is not even those five — it is typically RMM, endpoint security and backup. Three things.
Here is what else sits on an MSP's invoices, and what it usually costs.
| Also paid for separately | Typical | Priced by | Who sells it |
|---|---|---|---|
| Vulnerability management | $1 – $3 | per asset | Nessus, Qualys, Rapid7 |
| Network monitoring & config | $2 – $4 | per network device | Auvik, Domotz |
| M365 management | $1 – $2 | per seat | Augmentt, Nerdio |
| Warranty & lifecycle | $0.50 – $1 | per asset | ScalePad |
| Quoting & procurement | $60 – $150 | per user / month | QuoteWerks, ConnectWise Sell |
| Compliance & GRC | $200 – $600 | per client / month | Compliance Manager GRC, Cynomi |
| vCIO reporting & QBRs | $100 – $300 | per month | Lifecycle Insights, ScalePad |
We are not going to add these into a per-asset number, because most of them are not priced per asset. A quoting tool costs the same whether you manage 400 endpoints or 4,000, and a compliance product is priced per client. Turning those into a per-asset figure would be inventing a number to win a comparison, and you would be right not to trust the rest of the page after it.
What we will say is this: all twelve are in Dream-Genie at $6, and none of them is an add-on, a tier or a module you enable later. If you run four of the seven above, add your own invoices up and compare that. If you run none of them, the honest comparison is the first table and we are still cheaper.
And the one thing no line on either table buys: a system that checks one of these against another. Twelve products from twelve vendors cannot tell you that your patch tool and your asset inventory disagree, because neither of them can see the other.
Then your number is lower — a consolidated RMM, endpoint security and backup bundle runs around $4 per asset, and comparing it to the fragmented column above would be dishonest. So compare it to this instead.
A bundle at $4 is three or four products from one invoice. They were acquired separately, they hold separate data, and the reconciliation this platform does is the one thing they structurally cannot do — a patch claim checked against evidence, a seat count checked against live accounts, a backup checked by restoring one. That is not a feature they have not built yet. It is a consequence of four data models.
It also does not include your PSA, your documentation, your SIEM retention, quoting, procurement, compliance or projects. Add those and the bundle is back above $6.
The honest version: if you run a bundle and nothing else, and you do not need the rest, we are more expensive. If you are paying for a stack and reconciling it by hand, we are cheaper and the reconciliation is the reason.
No tiers, no per-module upsell, and no charge for AI usage — the model runs on your hardware, so there is nothing for us to meter.
Monitoring, SNMP, topology & alerting
Remote access & the endpoint toolset
Patching with supersedence & windows
Backup verification across vendors
Service desk with email intake
Agreements, time & billing
Contracts, renewals & warranty
Procurement with live pricing
Microsoft 365 & provisioning
MDM & mobile
Documentation & credential vault
Compliance frameworks
SIEM, detections & log forensics
Client portal, QBRs & satisfaction
Projects, proposals & runbooks
The relationship record
Billed on the 95th percentile of your managed assets, not the peak.
Onboard forty machines for a migration and hand thirty back, and you pay for what you actually managed. The peak would cost more, and we show you the difference on the invoice so you can check it.
The numbers are on this page. You won't be asked to book a call to find out what it costs.
Read-only staff, dispatchers, billing people and your clients' portal users cost nothing. Charging for someone to look at a screen is the most-resented practice in this market.
Lose a client, your bill drops mid-term. Adjustment works in both directions, which sounds obvious until you've tried it elsewhere.
Genie runs on your hardware, so his work costs us nothing. No credits, no tokens, no usage caps to buy.
Annual terms renew on a decision, not on a silence. We'll remind you before it happens.
Full export of your data and your report definitions, whenever you want, including on the way out.
Dream-Genie runs on your hardware, which means a real cost we're not charging you for and won't pretend doesn't exist.
A 24GB card handles a small practice; many MSPs already have suitable hardware.
One deployment for your whole practice, in your rack or your colo. Not one per client.
Documented, scripted, and tested against the instructions rather than against our memory of them.
We publish measured sizing — how many clients a given box actually supports, from a recorded load test rather than an estimate. If the ceiling on a particular card is twenty-five clients, the documentation says twenty-five.
Try it read-only for thirty days first, or buy now and install today.
And if you have nowhere to put a server
Frankfurt builds a Tier 1 box, so an EU estate stays in the EU. Seattle and Chicago for North America, Singapore, Mumbai and Osaka for APAC — each one provisioned rather than looked up, and the availability is asked live before anything is sold.
The licence above does not change. $6 USD per managed asset, every module, AI never metered. The appliance is a separate line, and moving to your own hardware later does not change what you pay for the software.
Tier 1 measured at 2,905 inferences an hour · tiers 2 and 3 derived from it · prices in USD · the method
What $6 replaces, and what it does not — every line checked against the vendor’s own page. The prices are firm and Tier 1 is measured. Five thousand assets on an RTX 4000 Ada is a load run, not a specification sheet. Tiers 2 and 3 are derived from that measurement and labelled derived in the table — pick the tier with us rather than from the table, and we will tell you which of the two numbers you are relying on.
On-premises is cheaper and we will say so. If you have a rack and somebody to look after it, buy the hardware. The appliance is for the practice that has neither. What the appliance is.
See what your account gives you — a bill you can recompute, support that has read your version, and ten fields is all we receive. Your account.
$6 USD per managed asset, every module included, and the AI is never metered. Or rent the appliance from $650 USD a month.
The question nobody asks until it is too late
You have seen it. The roadmap stops. The price goes up at renewal because the new owner models it differently. Support becomes a queue. And every client, every site and every device you manage is sitting in their cloud, which is the reason you cannot simply leave.
The software is on your hardware
One deployment, in your rack or on a box we rent you. Nobody can switch it off, reprice what is already running, or hold your data while you decide.
And leaving is a supported path
Your estate exports in open formats, on demand, without asking us. A product you can leave is the only kind worth trusting with four hundred clients.
We are a small company and we are not going to promise you we will never be acquired. We built it so that it would not matter.
Where we are the wrong answer
Atera bills per technician rather than per asset, with no limit on how many devices a seat covers. On a small estate that is arithmetic we lose. Two technicians looking after three hundred assets pay Atera a few hundred dollars a month and pay us eighteen hundred, and no amount of capability closes a gap that shape.
We would rather you heard that from us than worked it out in month three. The crossover is somewhere near four hundred assets and it moves with how many technicians you run, so do it with your own numbers before you talk to us.
Above that, the question stops being the licence and starts being the stack. What $6 replaces, and what it does not — every line checked against the vendor’s own page, and the ones we could not check marked as such.